Company Research

The goal of this lesson is to introduce you to the basics of conducting company and industry research. Company research is the process of gathering information about a specific company. Once you have information about a company, you may need to know how that company is faring within its industry. Industry is a group of companies that produce similar products or provide similar services. Companies within an industry can be compared to one another or an analysis of the industry itself can be done to see how it is faring.

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Company Research

Lesson Completion Time

45 minutes

Lesson Authors