Trademark Dilution: Defining Dilution and its Elements

This lesson explores the definition of trademark dilution, from its origins in the early 20th century, through the current Federal Trademark Dilution Act. Attention is given to both state and federal laws on dilution, and the elements of a claim under both state and federal law.

Lesson ID: 
TM16
45 minutes

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Lesson Authors

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David Welkowitz,
Professor of Law
Whittier College School of Law

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